Vivo is the Smartphone Sponsor of FIFA For Next 6 Years: It’s official that Chinese mobile company Vivo is the new sponsor company of FIFA. This means Vivo will sponsor FIFA Confederations Cup 2017, FIFA World Cup 2018, FIFA Confederations Cup 2021 and FIFA World Cup 2022. The company steps up efforts to boost global exposure by embracing international sports events. Recently, the company sponsored India’s biggest cricket league known as Indian Premier League.
Vivo is the Smartphone Sponsor of FIFA For Next 6 Years
Under the deal, Vivo is expected to roll out customized FIFA World Cup smartphones to appeal to global fans. The logo of Vivo will appear during every game on the pitch advertising boards, tickets, media releases and other promotional platforms.
— Vivo India (@Vivo_India) June 1, 2017
The Executive Vice President of Vivo, Ni Xudong said
Soccer is a sport full of passion and moments of wonder, creating happiness for millions of people. The spirit of soccer is about constant progress. Vivo hopes to strongly associate itself with that spirit.
According to data from market research, Vivo was the World’s 5th biggest smartphone seller in the first quarter of 2017. During that period more than 18.1 Million units of smartphones were shipped across the World. Its year on year growth rate in the 1st quarter hit 23.6% which is faster than Samsung Electronic and Apple Inc.
The research director at Counterpoint Technology Market Reseasrch, James Yan said
It is following a marketing-first strategy. By sponsoring the FIFA World Cup, Vivo can boost its branding influence, which will lay down a sound base for it to negotiate with local retailers.
After back to back sponsor deals in big sporting events, it is quite clear signal of Vivo’s progressive expansion into the international marketplace.